Bumble verified that a new ad featuring the latest celeb lover Serena Williams will debut during very first 50 % of the SuperBowl.
Based on AdWeek, Bumble teased a strategy making use of golf star, admitting which would coordinate making use of SuperBowl, though it wasn’t clear should they happened to be planning to air an advertisement throughout online game, among the many most-watched annual occasions within the U.S. (plus one of the most expensive advertisement buys). Bumble has now affirmed their unique first SuperBowl advertising will feature Serena Williams and their new campaign «golf ball is during the woman legal.»
Bumble, a female-friendly relationship app, is serious about the female-empowerment mission. Within the last several years, the company provides debuted choices that appeal especially to ladies, such as for example partnering with Moxy Hotels available BumbleSpot â verified areas where Bumble consumers can satisfy for dates, profession marketing, or potential new relationships – to try to produce secure places for ladies.
The offer with Williams will feature her increase to celeb, «not only as an expert playing tennis celebrity but as operator, character model, spouse and mommy,» based on AdWeek. The spot is made by a mostly female staff and directed by A.V. Rockwell, an award-winning screenwriter and director whoever work tackles problems on battle and oppression.
The content associated with ad is to motivate women to manage unique tales, anything Bumble has-been excited about from the debut of its matchmaking application, giving ladies the energy to make the first move.
In a teaser movie for SuperBowl advertising, that’ll air February 3rd, Bumble offered a look of what to expect.
«we are living in a global and culture where folks are starting to see in another way and needs to realize that the audience is just like powerful and just as wise and simply as savvy and simply since businesslike as all other male these days,» Williams claims at the camera, which in turn pans to the lady offering a golf ball in a vacant judge. «and today it is the right time to arrive and inform all of our story just how it should be informed.»
AdWeek pointed out that the female-forward Bumble ad campaign is actually uncommon for a SuperBowl, and that is these types of a male-dominated room, and many more not likely that a generally female group would create these types of a SuperBowl advertising.
«There are plenty of ladies who are willing and excited [to be involved into the ultra Bowl], and each girl involved [in Bumble’s spot] had so much passion,» Bumble main brand officer Alexandra Williamson told AdWeek.
She proceeded to express: «individuals will see a different sort of side to Serena when this advertisement goes live, and I also would attribute that to an all-female group working on it.»